Are you ready to grow to the next level?
Unlock the potential of your business with EdgeWorks Insights, where data-driven strategies and personalized plans ignite sustainable growth that drives revenue.
It’s easier than you think.
Using best-in-class marketing tactics, we make you visible to you attract new customers and help your exiting customers to become advocates of your business.
You know you are ready to grow to the next level when:
- You are using data to drive decisions
- You are in the black and you know exactly why
- You know which channels generate the most profit
- You have data you know how to action
- Your customer requests are quickly and accurately addressed
If this doesn’t sound quite like you,
you are not alone.
71% of companies do not use data
to make decisions.
However, companies that do use data to make decisions are
23x
More likely to accquire customers
6x
More likely to retain customers
19x
More likely to be profitable
“Companies that start small, with a focus on delivering immediate business value and establishing a foundation one step at a time, have been most successful in building data-driven organizations for the long haul.” ~ Randy Bean, Harvard Business Review, 2023
When is the right time to start?
Today.
You Don't Have to Make this Journey Alone
Approachable and Customer-Focused with an Intellectual Curiosity
Jen is great at unravelling complex data sets, understanding and setting up of systems for gathering data, and always relates every new learning and activity back to the customer to ensure the business is grounded in what really matters. Beyond Jen’s profound expertise lies a warm, funny and affable personality, she is approachable and supportive to everyone in her team.
Enabling Insights: Visualize your Data
Plan Better. Make Better Decisions.
I can take your data from multiple sources like social media, financial systems, CRM, and websites, and create a real-time data visualization dashboard to provide a holistic view of activities. Dashboards surfaces large amounts of data so that humans can easily see patterns in your marketing, sales, and financial systems. An executive dashboard enables you to see the big areas of the business and its performance. A marketing and sales dashboard can make it easy to see what content and channels are bringing in the most engaged web users, the costs of paid media that can be broken down by your campaigns, content, and channels (e.g. cost per prospect). Dashboards are also tremendously helpful in flagging any gaps the business is not aware of. Gaps can be extremely damaging to the company and to the customer experience, and often occur due to the complexity of the technical systems and assumptions that are not backed by data.
Dashboards also serve as a communication tool to quickly inform resource allocation, making it easy for senior leadership to see immediately when it’s not in alignment with strategy. These dashboards provide clear insights into how time, messaging, and budget resources are utilized. They also serve as valuable indicators for potential adjustments in business strategy.
In larger companies particularly, these details can be lost so senior leadership with the vision and strategy cannot easily what actions their teams are taking and how they are allocating resources.
Data Visualization Services
About
Jennifer Thompson, MLIS
Strategically Bridging People and Digital
- 10+ years in Biotech and Marketing
- Helped grow a biotech start up from $1M/year to $20M/year ISO13485 business
- Expertise in marketing, campaign management, martech infrastructure, user experience, social media, digital systems, lead management and pipeline process, and marketing customer data analysis
- SalesForce, Pardot, MailChimp, Adobe CS, Project Management, Shopify, WordPress, Google Looker, Funnel.io, Tableau
I deliver scalable solutions that enhance ROI and customer experience, aligned with business strategy.
Fractional CMO
Jen’s natural understanding of business strategy coupled with her expertise in martech and content marketing/lead management make her my goto for marketing strategy and setup.
Let's Turn Your Data into Your Most Valuable Asset
We’re excited you’ve decided to take the first step in transforming your business through data-driven insights!
- Complimentary Initial Consultation
- Marketing Strategy and Tactics
- Tailored Dashboards for Your Business
Case Studies
Marketing and Tech Stack Strategy
Challenge: Biotech Startup needed to scale marketing and sales strategy and staff.
Outcome: developed marketing strategy including connected customer journey with improved content so users could easily undertand the offer with clear path to purchase. Identified developer who was perfect for budget and skills needed, as well as advising client on hiring for additional marketing and tech roles. Resulted in an increased engagement rate and increased revenue.
Marketing Insights
Challenge: Multi-national company had siloed marketing and sales data making it virtually inaccessible.
Outcome: established automated, real-time metrics activities across data systems, campaigns, content, and content types enabling to see against the funnel media spend and cost per lead, top performing content etc. Ensured alignment across teams and leadership in budget spend and strategy.
Insights and Dashboard
Challenge: Too many custom activities that take too much time and too little revenue.
Outcome: Identified top revenue drivers and focused on simplifying the journey with two simple goals: driving people to two passive revenue streams: Patreon and a self-paced classroom package. Target: increase revenue from Patreon by 300%.
Maximizing ROI with Innovative Solutions
Super approachable team player with innovative approaches. I would recommend her to any organization looking for an all rounded marketing consultant with expertise on delivering campaigns using latest MarTech platforms with insight analysis so that your ROI could be maximized.
Questions or comments? I'd love to hear from you.
Start Your Data-Driven Journey Now 🚀
Reach out for a complimentary consultive call: