Those companies that view data as a strategic asset are the ones that will survive and thrive.- Bernard Marr from his book, Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things Effective data strategy enables you to...
Hello, business leaders! Ever heard the phrase, “What gets measured, gets managed”? Well, when it comes to growing your business, nothing screams “Manage me!” louder than marketing analytics. If you’re a CEO, this isn’t just another...
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Hi, I'm Jen! I help businesses grow revenue with marketing strategies and data to track what works and what does not.