Boost Your SEO with Google Business Profile Best Practices for B2B Services

Boost Your SEO with Google Business Profile Best Practices for B2B Services

Jen Thompson
Published on: 19/09/2025

Keeping your Google Business Profile updated with posts, reviews, and photos can give your SEO a serious lift. Here’s how B2B services can use freshness to improve visibility, credibility, and local rankings.

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GenAI for Faster Insights and Global Healthcare Trends and Insights 2025

GenAI for Faster Insights and Global Healthcare Trends and Insights 2025

Jen Thompson
Published on: 04/06/2025

I took it a step further by uploading the documents into Google’s Notebook LM, a GenAI tool that analyzes only the content you feed it—resulting in more relevant, accurate outputs than AI models trained on unknown sources.

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Why Your B2B Marketing Strategy Needs a Strong Storytelling Element

Why Your B2B Marketing Strategy Needs a Strong Storytelling Element

Jen Thompson
Published on: 09/12/2024

In B2B marketing, where numbers often speak louder than words, it can be easy to overlook the magic of storytelling.

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10 Unique Marketing Strategies for B2B Companies You Haven’t Tried

10 Unique Marketing Strategies for B2B Companies You Haven’t Tried

Jen Thompson
Published on: 28/11/2024

B2B marketing demands innovation, precision, and a deep understanding of modern buyer behavior. As we navigate through 2024, companies must adapt their marketing approaches to stay competitive and relevant.

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A note on imagery: all of EdgeWorks' brand images originate from my prompting the artificial intelligence program, MidJourney, where I used terms related to Data Analysis, Scalability, and Fractals requested in my brand colors.