GenAI for Faster Insights and Global Healthcare Trends and Insights 2025
Podcast - Top Themes in 2025 Health AI
Use of GenAI to Faster Insights and the Latest in Health Systems for 2025
Vladlen Shulepov, CEO of Riseapps, recently shared 16 valuable Healthcare Playbooks, Reports, Whitepapers to Learn From in 2025 shared on LinkedIn, an excellent shortcut for staying current on key 2025 issues in health systems.
I took it a step further by uploading the documents into Google’s Notebook LM, a GenAI tool that analyzes only the content you feed it—resulting in more relevant, accurate outputs than AI models trained on unknown sources. One of its standout features: it can instantly generate a podcast summary. It also generates FAQs, overviews,
That’s what I did—created the above podcast above in five minutes. I also created a mind map, FAQ, and thorough briefing document based on the content. You can check it out here.
This shows how GenAI can quickly surface insights, and it’s a great way to support my healthcare clients. I can align this content with their market strengths to create targeted, relevant marketing materials personalized to these trends.
Overview for Health System Leaders
Health system leaders today face a relentless pace of change. Keeping a finger on the pulse of shifting priorities, especially amidst constrained budgets, staff shortages, and the pressure to adopt new technologies, is challenging1. Yet, one priority is consistently rising to the top for 2025:efficiency.
According to a Deloitte survey, over 70% of C-suite executives across five countries prioritize improving operational efficiencies and productivity gains this year2. This isn’t just about cutting costs; it’s a foundational element impacting financial health, workforce well-being, and ultimately, the patient experience.
Efficiency is the Engine of Progress
Why the intense focus on efficiency now? Because it’s inextricably linked to navigating today’s complex healthcare landscape. Declining reimbursement and rising operational costs necessitate finding ways to do more with less1. Furthermore, administrative burdens contribute significantly to clinician burnout, a critical workforce challenge3. Improving efficiency here means freeing up valuable clinical time45.
But perhaps most critically, inefficiency directly impacts patient expectations and loyalty67. Long wait times are a major source of frustration6. Patients, accustomed to seamless experiences in other industries, increasingly demand convenience and “on demand” access to care7…. Health systems that remove these friction points are better positioned to meet those expectations6.
Digital Transformation: The Efficiency Accelerator
The clear path to achieving this efficiency imperative runs directly throughdigital transformationand the strategic adoption of advanced technologies, particularly AI10…. Accelerating digital transformation is seen as the issue most likely to impact global health systems in 2025 and is a top priority10.
Digital tools are essential drivers of productivity and efficiency across administrative, financial, and clinical functions6…. Consider these concrete examples from the sources:
Automating administrative tasks:Manual processes like patient referrals, appointment scheduling, confirmation calls, and data entry can be automated using digital technologies and AI1014.
Reducing clinician burden:Technologies that improve staff productivity and efficiency help address labor costs and shortages2. AI-powered tools, such as AI scribes, are being piloted by many health systems specifically to alleviate the significant documentation burden on clinicians, reducing time spent on EHRs1418. Using technology to reduce low-value work is a key productivity strategy18.
Streamlining patient access:Evaluating alternative sites of care like virtual health and hospital at home can improve efficiency and access619. Automating or improving workflows, online scheduling, and self-service tools reduce wait times and free up staff6…. Technologies like conversational AI interfaces (chatbots and IVAs) are being implemented to facilitate tasks like prescription management, refill requests, optimize call routing, and enhance patient experiences by providing faster connections to HCPs17…. Some platforms boast connection times to an HCP in 40 seconds or less, directly addressing the lengthy average wait times for primary physician appointments29.
Improving Data Management:Mastering data management (MDM) and implementing Customer Data Platforms (CDPs) are crucial for creating a unified view of patient data30…. LLMs are particularly good at analyzing and manipulating disparate data sets, facilitating MDM and enabling more efficient content supply chains15…. This streamlined data flow supports personalized experiences and enhances operational efficiency30….
Investing in technology platforms for digital tools and services is important for about 70% of surveyed executives, recognizing its potential for significant return on investment110.
From Operational Efficiency to Patient Experience and Loyalty
Here’s where the rubber meets the road for healthcare organizations and where strategic marketing becomes indispensable. While internal operational efficiency is vital, its impact on the patient experience is the external manifestation that builds loyalty and differentiates a brand6….
Patients expect convenience and personalization, mirroring their consumer experiences elsewhere78. Technologies that deliver efficiency, like faster access to care through virtual visits or quick answers via chatbots, directly address these expectations6…. Removing inefficiencies leads to a better overall patient experience, strengthening loyalty and brand reputation6.
Healthcare brands must use interactive, real-time data to guide patient decisions and stand out in the market36. This requires understanding their pain points and communicating how these efficiency-driven digital advancements directly alleviate them36….
Marketing’s Role: Connecting the Dots
As a fractional CMO, my focus is translating these operational realities into compelling, resonant messaging. It’s not enough to say “we’re more efficient.” Leaders need to articulatehowthis translates into tangible benefits for patients and the workforce.
Leveraging insights from data, understanding patient journeys, friction points, and communication preferences24…, allows for precise targeting and messaging. For instance, highlighting reduced wait times made possible by online scheduling or the convenience of virtual consults directly addresses patient frustrations6…. Showcasing how AI reduces administrative burdens for clinicians can be part of a recruitment and retention strategy4….
This requires a deep understanding of the digital ecosystem and how various technologies, from CDPs and MDM to AI-powered chatbots and virtual care platforms, contribute to both internal efficiency and the external patient experience30…. It’s about crafting a narrative that emphasizes convenience, accessibility, and personalized support, built on the foundation of operational excellence7….
Navigating the nuances of privacy, security, and ethical AI use is also paramount and must be addressed transparently in messaging30….
The 2025 priorities for health systems are clear:Drive efficiency and productivity, accelerate digital transformation, and enhance the patient experience. These are not isolated goals; they are interconnected, with technology serving as the critical enabler. For leaders looking to cut through the noise and effectively communicate their value proposition, understanding these dynamics and translating them into patient-centric language is key.
Want to dive deeper into these trends and how your organization can strategically leverage AI and digital health in your marketing positioning for competitive advantage?
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