Lead Generation for Technical & Scientific Companies

You have a strong market fit and a clear message. Now it's time to scale your visibility and build your pipeline.

EdgeWorks Insights builds data-driven lead generation engines for scientific companies.

Once your foundation is set, growth becomes a tactical challenge. It's about building a system to get your message in front of the right buyers, at the exact moment they are ready to listen.

As your fractional CMO, I develop the strategy and manage a vetted network of specialists to execute it. We deploy cutting-edge, data-driven tactics—from Account-Based Marketing to buyer intent signals—to turn your visibility into measurable revenue.

Visibility is the Final Step to Growth

You've already done the hard work of validating your market and clarifying your message.

Now, we move from strategy to system. This final step is about building a predictable engine to attract, engage, and convert your ideal buyers at scale. We stop "random acts of marketing" and build a data-driven machine focused on one thing: revenue.

Market Fit

Message Clarity

Lead Generation & Growth

Your strong foundation now allows you to build a high-performance growth engine.

Beyond Random Tactics: A Modern Growth Engine

Old lead generation was a numbers game—blasting email lists and hoping for a response. My approach is a precision system built on a simple, powerful formula.

It's not just "B2B" marketing. It's B2B2C—understanding the whole person at your target account. We combine deep data profiles with multi-channel execution and intelligent automation to create a predictable system for acquiring new customers.

This is the machine we build.

True Account Based Marketing

B2B2C Profiles Enabling Personalization + True MultiChannel Campaigns Speed to Lead

Our Approach

Intent Data

  • Business Email

  • LinkedIn Profile

  • Personal Email

  • Address

  • Demographics

  • Interests

Multi Channel

  • Programmatic ads

  • Targeted Meta ads, Google, Microsoft

  • Cold Email

  • LinkedIn outreach

  • Targetted LinkedIn ads

  • Direct Mail

  • Cold calling

  • SMS

Automations

New Customer Acquisition Machine

This is not a "spray and pray" model. It's a data-driven system that:

  • Identifies the person behind the job title using a complete B2B2C profile.

  • Engages them across every channel they use, from their inbox to their social feeds.

  • Automates the workflow to ensure "speed-to-lead," so you connect with them at the moment of highest intent.

A Full Marketing Team, Managed by One Strategist

You don't need to hire an expensive, full-time team to get world-class execution. As your fractional CMO, I am your single point of contact, building the strategy and managing all the moving parts.

I bring in trusted specialists from my network—from SEO and ad experts to content writers and designers—only as they are needed.

You get the expertise of a full marketing team, all aligned by one senior strategist, for a fraction of the cost of a full-time executive.

Your 90-Day Pipeline Activation Sprint

We move quickly from plan to pipeline. Our engagements are built as 90-day sprints focused on delivering measurable results.

Growth Engine Blueprint

Days 1-30

We audit your tech stack, finalize your ICP and ABM target lists, and build the campaign messaging. We create the "engine" before we add the fuel.

Campaign Launch & Activation

Days 31-60

We launch the campaigns. This includes activating intent data, rolling out the ABM plays, starting outreach sequences, and gathering initial performance data.

Data-Driven Optimization

Days 61-90

We analyze what's working and what's not. We optimize CPL, refine messaging, and double down on the most profitable channels to ensure a strong ROI.

We Don't Track Vanity Metrics

Success isn't about clicks or impressions; it's about revenue. We build custom dashboards to track the metrics that matter to your sales team and your bottom line.

Qualified Leads Generated (MQLs)

Monthly qualified lead acquisition from target technical accounts

Sales-Qualified Leads (SQLs)

Leads that meet criteria for immediate sales engagement

Sales Opportunities

Conversion of leads into active sales opportunities

Target Account Acceleration

Engagement velocity with key technical decision-makers

Marketing Conversion Rates

Optimization of conversion throughout the buyer journey

ROI & Marketing-Attributed Revenue

Clear measurement of marketing impact on revenue

Ready to Build Your Growth Engine?

Your Growth Alignment Report showed this was your key area for growth.

The next step is a complimentary 30-minute Strategy Session. We'll review your report, discuss your lead generation goals, and determine if this engagement is the right fit to build your pipeline.

Marketing strategy and communication systems for technical and scientific companies.

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