Data-Driven Outcomes for Technical & Scientific Companies
We help companies define their market position and deploy the systems and tactics that drive measurable business results.
Key Highlights
Scaled a biotech startup from $1M RUO to $20M in annual revenue
Identified $10M+ in funnel loss for an enterprise-level client
Saved $800K in marketing overspend
Integrated 100+ products post-acquisition into ISO 13485 e-commerce
Led global diagnostics campaigns across multiple markets
Doubled engaged ideal customer profiles
Client Challenges & Outcomes
Marketing & Tech Stack Strategy
Challenge:
A biotech startup needed to scale its marketing and sales strategy and staff.
Outcome:
Developed a connected customer journey with improved content, resulting in increased engagement and revenue.
Marketing Insights
Challenge:
A multi-national company had siloed marketing and sales data.
Outcome:
Established automated, real-time metrics across all data systems, enabling leadership visibility into funnel performance.
Dashboard Insights
Challenge:
Too many custom activities generating too little revenue.
Outcome:
Simplified customer journey to focus on two passive revenue streams.
Campaign Spotlight: Cold Outreach Performance
Campaign Summary
The message and offer were compelling to those who opened the email, resulting in a click-to-open rate (CTOR) that was 4.5X the industry average.
10.6%
CTR (vs 3.5% avg)
67.5%
CTOR (vs 15.0% avg)
Business Outcomes
Generated an 8-10X traffic lift from email to multiple website pages
Doubled the client's genetic testing marketing email list
Let's Build Your System
If you are ready to build a data-driven engine focused on measurable results, schedule a free strategy session.