The Full-Funnel Growth Engine for Account-Based Marketing
Turn Intent into Revenue Across Every Channel
Prime5 unifies programmatic ads, cold email, sales calls, and direct mail into one connected system — giving you end-to-end control of the entire buyer journey.
Why Prime5 Exists
Fragmented marketing wastes opportunities.
Your buyers see ads in one place, get emails from another, and receive mailers from a third — none of it connected.
Prime5 fixes that by aligning every channel around verified intent and identity.
One system. One audience. One message from awareness to close.
The Prime5 Journey Framework
Stage
Channel
Goal
Outcome
1. Discover
Programmatic Ads & Social
Create awareness among verified in-market accounts.
High-visibility impressions that warm buying groups.
2. Engage
Cold Email & Personalized Content
Start relevant conversations with decision-makers.
5–10× higher reply and meeting rates.
3. Connect
Sales Calls & Appointment Sequences
Turn interest into qualified pipeline.
Consistent meeting flow for sales teams.
4. Convert
Direct Mail & Retargeting
Reinforce trust and urgency.
Shorter sales cycles and higher close rates.
5. Expand
Retention & Lookalike Activation
Nurture accounts and replicate wins.
Continuous, compounding growth.
What Makes Prime5 Different
🧭 Unified Buyer Identity
Prime5 resolves prospect into a verified contact record across all channels — reducing anonymous traffic, reducing disconnected data.
⚡ Automated Multi-Channel Activation
From ad impression to email follow-up to phone call, every step is synchronized and data-driven.
📈 Closed-Loop Attribution
See how each channel contributes to pipeline and revenue — no more guessing which touchpoint worked.
🔐 Compliance by Design
DEEP-verified data, GDPR/CCPA/TCPA aligned, with audit-ready tracking.
How It Works
Companies using buyer intent data providers see:
Step 1 — Detect Intent
AI monitors 60B+ URLs to identify who’s actively researching your category.
Step 2 — Identify Buyers
Prime5 SuperPixel links anonymous visitors to real contacts (95 %+ accuracy).
Step 3 — Orchestrate Outreach
Syncs across DSPs, email platforms, dialers, and direct-mail automation.
Step 4 — Optimize Performance
Analytics tie impressions, calls, and deals into one unified dashboard.
Step 5 — Scale Accounts
Lookalike expansion finds new accounts resembling your best customers.
Example Campaign Flow
Programmatic ads target CFOs & HR leaders researching liability coverage.
Cold email campaign to audience who have seen programmatic ads; references relevant industry pain points.
Direct-mail for high value accounts
SDRs call engaged contacts from Prime5’s verified list.
Account retargeting ads reinforce message until decision.
→ Result: 42 % shorter sales cycle, 2.3× ROI in 90 days.
The Prime5 Flywheel
Detect intent
Identify buyers
Activate across channels
Convert through coordinated outreach
Expand through data-driven lookalikes
Each rotation compounds reach, accuracy, and revenue efficiency.
Who Uses Prime5
Our licensed data engine monitors 50–60B URLs daily to detect buyer intent signals such as:
Biotech & Life Sciences – reach buying committees across labs & procurement.
Financial & Insurance Firms – coordinate outreach to SMB and enterprise decision-makers.
Agencies & SaaS Providers – deliver measurable ABM performance for clients.
Industrial & Manufacturing – blend digital ads with direct mail to engage hard-to-reach buyers.
Integrations
Prime5 plugs into your existing stack:
Every Touchpoint. One System.
Prime5 connects your ads, emails, calls, and mailers into a single ABM engine that grows pipeline — predictably.
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A note on imagery: all of EdgeWorks' brand images originate from my prompting the artificial intelligence program, MidJourney, where I used terms related to Data Analysis, Scalability, and Fractals requested in my brand colors.